I recently had the great pleasure of collaborating with Louis Vuitton.
Louis Vuitton’s Noe bag was originally designed in the 1930’s to carry 5 bottles of champagne. Can you imagine going out into the countryside with nothing more than a picnic blanket and 5 bottles of champagne in your bag?
I imagined a picnic in a vast, open landscape on a long hot Summer’s day, where the sweet afternoon rain cools down the earth and kisses your cheeks.
… I thought of my youth in Australia and walking for miles and miles without seeing another soul to the point where the landscape becomes a companion; wandering its magical expanses and seeking the perfect spot to rest…
… I recalled the haunting beauty of my favourite Australian artist Norman Lindsay’s Sirens and the evocative film, Picnic at Hanging Rock, which tells a story of schoolgirls entranced by the landscape.
Some 80 years on from its creation, the Noe bag continues to inspire the imagination to wander.