One of my favourite stores in the UK, TX Maxx, has arrived in Australia! I have partnered with TK Maxx Australia to share my tips for staying on trend for less, how to take your outfit from day to night and my favourite new season trends. TK Maxx is one of the best places to shop for big name brands at amazing prices – and is actually one of London’s worst kept secrets as they offer thousands of brands from all around the world at incredible value, every day. The best thing is that the majority of the fashion is current season styles so you can stay on trend and under budget. Find your local store www.tkmaxx.com.au/store-locator, read my interview and watch the full video below.
1. What are your favourite trends for this Spring Summer season in Australia?
Spring Summer 17 was an incredibly upbeat season. From the really fun revival of the 1980s (with big frills, big shoulders and basically everything BIG) to the most bright and colourful collections I’ve ever seen – think hot pink, yellow, red, Green and more PINK! There was also an abundance of head to toe floral dresses with quite a few tropical motifs thrown in there for good measure. In summary, my favourite thing about this season is the immense happiness that is evident in all the collections and how unapologetic the collections are for really pushing their colour game.
2. What are your wardrobe essentials for trans-seasonal dressing?
A great trench coat and leather trousers. Keep your staples and just change your pump to a boot, add a sweater/ trench during the cooler days and carry through some chic, chunky gold jewellery.
3. What are your tips for staying on trend each season without blowing your budget?
Go shopping in your own closet first. Put looks together and then think about what you may be missing or lusting after and then go shopping. People often find that they are habitual shoppers and have multiple versions of the same item in their closet. My weakness is white shirts – I have so many of them I don’t know where to start… Think about what you’re missing and then go from there, that way you’ll stay on trend and under budget.
4. What is your favourite way to take an outfit from day to night?
I love to add statement jewellery, a lick of bright lipstick and a fun heel. With just these simple elements (that will fit in any bag for the office) you can transform a conservative office look and head out for a fun night on the town.
5. What’s your shopping style? / What type of shopper are you?
I’m a binge shopper. I don’t shop regularly, although when I go in, I REALLY go for it. I don’t go in with a shopping list, I just go with an open mind and wait for things to find me. If I buy pieces that I love, that really speak to me, these tend to be the things I wear/ use time and again. I am not a believer in fast fashion. I think that if you buy pieces that are beautiful quality, with a timeless feel, you will have and love them forever. This, to me, is a clever way to shop.
6. What has been the most unexpected find you’ve purchased at TK Maxx? (or the best bargain)
The best bargain I have found at TK Maxx was a beautiful suit for my husband, for a mere fraction of the RRP. It is the most amazing suit and was such a steal – one of my greatest finds yet. I also found a set of really fun ice-cream bowls whilst we were filming this and I couldn’t stop thinking about them – so I went back into the store the next day and bought the whole set! Luckily they were still there!
All photos by Frances Davison.