Kate Spade New York opened the doors of its fourth London store, on Thursday evening, in iconic Regent Street. Stepping into the store is like entering a grown ups dream candy shop, filled with an explosions of colourful treats – from accessories, stationary to kids clothes. There’s so much colour in the store, I really felt like it was Spring in full bloom when I walked in.
Hundreds of passersby crowded outside to see the live food performance “Sweet Suites” by artist Jennifer Rubell, who took over the store’s street-facing windows for the night. The windows were made to look like a polished hotel suite, and I was given a special key and invited inside the ‘suite’ to lay down on a deliciously soft bed and be fed cake by a gorgeous fembot… every pregnant person’s dream!
Deborah Lloyd, Kate Spade New York’s president and chief creative officer, is actually a brit herself (which may have inspired the collaboration with Rubell to offer guests delectable British treats in the store windows!) and it was wonderful to see how successfully she has married New York’s ‘put together-girl’ with the “eccentric-cool-girl’ that embodies a certain sense of Britishness. The new store brings together art and architecture, and is a paradise for modern-day girlie girls, with neon signs and vibrant furniture. Life I said, a grown ups candy store.
Deborah Lloyd, Chief Creative Officer of Kate Spade & Company, and I.
Caroline Issa and I attend the Kate Spade New York Regent Street store opening on April 21, 2016 in London, England.
Photo Credits: Dave Benett for Getty Images and Candice Lake