Bonds is an iconic and much loved Australian underwear brand that is finally coming to John Lewis in the UK. So when they called me to ask if I’d like to collaborate, I thought, what better way to show the Australian spirit than to have a gorgeous girl running across the London Westminster bridge in front of House of Parliament… in SUB ZERO temperatures… in her undies! The tourists thought we were mad, crying out with disbelief whilst snapping on their phones and we literally stopped traffic at one point. Only the Australians are mad enough to do something like this… perfectly on brand for BONDS.
Model: Hannah Cooper at NEXT